Targeted Support – helping your employees make better financial decisions

At Royal London we're investing in a new and more meaningful form of help for you to offer your employees.

Targeted Support is a new initiative launching in April 2026. The service, introduced by the Financial Conduct Authority (FCA), provides clear, actionable recommendations to help your employees make some financial decisions with more confidence.

Each recommendation is based on limited information and is designed to suit people who have similar financial circumstances – such as time to retirement, monthly savings, risk levels and goals. 

What does Targeted Support offer? 

With research showing 91% of people did not use a financial adviser in 2025 (The Advice Gap 2025- The Lang Cat), a significant majority of your employees are likely to fall into the advice gap.

Targeted Support can help bridge this gap for people who don’t necessarily need or want full financial advice but do want more support than general guidance. The aim is to help them make better decisions and achieve improved financial outcomes.

It’s offered by FCA-approved financial services companies, like Royal London, and aims to provide:

• Help for people to make investment decisions more confidently.
• Scalable, actionable recommendations based on what might work for a group of people similar to the employee.
• Support earlier in life, helping individuals engage with their finances sooner and through their life stages, with the aim to achieve better outcomes as a result. 

Our role and commitment

Royal London has been involved from the outset, working directly with the FCA from the start to shape the new rules. Our early engagement means we'll be among the first to offer Targeted Support and we’re keen to help it successfully embed in the market. By harnessing our award-winning capabilities and digital innovations, employers and employees can trust Royal London to lead the way.

We’ll be integrating Targeted Support this year, free of charge to our customers, making help with their finances more accessible without cost barriers. 

The benefits for you

Targeted Support can add even more value to your current employee benefits as it:

• Elevates your financial wellbeing strategy 
  It will enhance your existing benefits proposition with richer support, improving employee retention, wellbeing and financial resilience.
• Strengthens outcomes for your employees 
  By empowering employees at key decision points, Targeted Support will help drive better outcomes, reducing the chance of future financial stress. 
• Makes life easier – nothing new to manage 
  The support will be automatically included, requiring no changes to your processes or additional work from HR or payroll teams. 
• Trusted support backed by FCA standards 
  Targeted Support is regulated by the FCA. It’s a trusted service that relies on the high conduct standards of only approved firms. Royal London has a solid track record in well-run regulated services so you can take confidence in our proven regulatory governance.

What’s next?

We’re a mutual, which means our customers own us. That makes us ideally placed to provide credible, high-quality support you can rely on. Being customer-owned means Royal London prioritises long-term financial sustainability over short-term shareholder returns - and can take a fundamentally different approach. Purely driven by the best interests of our customers, we’re ideally positioned to deliver meaningful, accessible, and impactful Targeted Support in a responsible and effective way - at scale.