Cookie (and similar technologies) Policy

This cookie policy explains what cookies are, why we use them, and how you can manage their use.
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Royal London cookie policy

Last reviewed: February 2023

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or your mobile device when you visit our website.

Cookies are useful because they help us to enable you to have a better website experience. They allow us to recognise your device (e.g. your laptop or mobile device) so that we can tailor your experience of our website. You can find out more about cookies at

Why do we use cookies and similar technologies?

Cookies do lots of different jobs on this website, such as letting you navigate between pages efficiently, remembering your preferences, remembering your username and password, letting us analyse how well our website is performing, and improving your experience. They also help ensure that adverts you see whilst you are on our website and other websites are more relevant to you and your interests.

What information do they collect?

Cookies collect information about your browser and browsing session, such as:

  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
  • The Local Storage technology will store technical and personal information about your session to enable you to securely retrieve your quote.

First and third party cookies

First-party cookies are cookies that belong to us; third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for us, for example to help us understand how our service is being used.

How long will cookies stay on my device?

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your computer or mobile device until they expire or are deleted.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

Please note; this process varies for the Local Storage technology as noted below.

What types of cookies do we use?

We want you to understand the different types of cookies that we use on our website. Some of these cookies are essential to the operation of our website. Others are not essential, but help to improve our website by collecting user information, or try and improve your experience of our website by remembering your choices. We also use cookies which collect information about your browsing habits in order to try and display advertising which is relevant to you and your interests. If you have opted out of the use of cookies, we only store one permanent 'functionality’ cookie which tells us that you wish to opt out of use of any other cookies. The type of cookies used on this website can be placed into 1 of 4 categories:

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies.

We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly necessary cookies - always active

Strictly necessary cookies are required to make our website usable by supporting basic functionality such as page navigation and access to secure areas of the website. These cookies are reasonably expected in order for the website to function properly and cannot be switched off for Royal London sites. They are often set in response to actions made by users such as logging in, setting up a user’s preferences, or completing servicing tasks. Some parts of the site will not then work without them. These cookies do not store any personally identifiable information.

Analytics and statistics cookies

Analytics and statistics cookies help us to understand how our visitors interact with our website and digital platforms by collecting and analysing data anonymously. The cookies allow us to count visits, view traffic sources and other common web interaction metrics so we can measure and improve the performance of our site. They help us know which pages are working well for our visitors and how users move around the site. If these cookies are disabled it makes it harder for to improve the site for our members. To activate the cookies move the above slider to the right.

Enhanced functionality and personalisation cookies

We use these cookies to enhance functionality on our website allow for new functionality that may not be critical for the website to function but we feel add benefit for our customers, for example personalisation, the use of social media. These cookies may be set by Royal London or in some cases by third party providers whose services we have added to our site. To activate the cookies move the above slider to the right

Marketing and advertising cookies

We use these cookies to help ensure share ads and communications that are more relevant to users. We measure how our visitors are interacting with our marketing and advertising materials. These cookies may be set by Royal London or by our advertising partners. They may be used to build a profile to show you relevant Royal London adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet devices. If you do not allow these cookies, you will experience less targeted advertising. To activate the cookies move the above slider to the right.