Are your employees at full power with their pension?

2 March 2020
We'll donate to charity for each new download of our mobile app.

Our mobile app helps customers engage with their savings:

83% of customers check in on their pension more than once a month using the app.[1]

It can really help make it easy for your employees to build up more regular engagement with their pensions too.

Help your employees get involved

There’s never been a better time to give your employees a little nudge towards increasing their engagement with their pension by downloading the app. We'll donate £1 for each new download to one of our charity partners, The Silver Line, between now and 31 May 2020 up to a maximum of £5,000.[2]

You can download our postcard, poster and email wording to let your employees know:



Email wording




If you’d like to request printed copies of the posters or postcards, just send us an email with how many copies you’d like, and where to send them to.

Why The Silver Line?

Phones are powerful things these days. You can track flights with them, order your morning latte, and of course, check in on your pension. But for some, the traditional phone call might be the highlight of their week.

The Silver Line operates the UK’s only 24-hour, free and confidential helpline for older people across the UK. And they offer a telephone befriending service.

As a mutual we’re focused on much more than profits, and we’ve been a volunteer partner of The Silver Line for a number of years. So helping some of society’s most vulnerable, while helping your employees get more up to speed with their financial future, just makes sense.

Find out more

If you want to know more about our app, take a look at our mobile app page.


[1] Royal London mobile app analytics

[2] Royal London will donate £1 to The Silver Line for each new download of our mobile app between 2 March and 31 May 2020, up to a maximum of £5,000. Downloads before 2 March 2020 won’t be counted. You’ll find details of our final donation at from 30 June 2020. The Silver Line Helpline registered charity no. 1147330 England & Wales, SC044467 Scotland. The Silver Line are not authorised by the FCA.


The Royal London Mutual Insurance Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales number 99064. Registered office: 55 Gracechurch Street, London EC3V 0RL.